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Before Google, Yahoo and even Apple, before the Silicon Valley cliché of informal dress code, skateboards running the corridors and wild creativity became commonplace, one company embodied the digital economy lifestyle and business style. The firm introducing the digital world to the mass consciousness was Atari, showing the world that technology is cool way before the personal computer revolution took place. Once the fastest growing business in the world, few other companies have been through such a rollercoaster of successes and failures. This film explores the remarkable journey of Atari.