CineMagia: A História das Videolocadoras de São PauloCineMagia: A História das Videolocadoras de São Paulo
(2019)
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CineMagia: A História das Videolocadoras de São Paulo

A nostalgic portrait of the Golden Age of video stores in São Paulo.

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Why watch this film?

Brazil experienced a Golden Age of video stores between the 1980s and mid 2000s, perhaps even into the early 2010s. 'CineMagia' tells the beginning of this boom, interviewing various store owners and industry professionals. It is a nostalgic portrait that opened the doors of the seventh art - including classic films and releases - to more than one generation of fans. The film also does not overlook the crisis in the sector, pointing out some problems (such as piracy) that led to its end, which is also documented by the documentary. Recommended for those who lived through the period or for the younger ones who want to know what it was like.

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Plot summary

The history of video stores in São Paulo.

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